Elements and Performance Criteria
- Contribute to strategic planning
- A contribution is made to a shared vision and values for the workplace by assisting the examination of future opportunities and directions and their use in the shaping of business goals and objectives
- A contribution is made to strategic planning by assisting in the investigation of the business environment of the workplace
- Analyse market needs
- Customer needs are researched and the outcomes analysed and interpreted to establish business options and opportunities
- Opportunities are identified for product and service enhancement through an analysis of existing and potential market opportunities and the development of strategies to strengthen the workplace's market focus in suitable directions
- Contribute to business documentation
- Communicate to other members of the organisation